Before you go out to start seeking for partnerships or external support first build some value around your idea. Focus more on working on the idea within your means otherwsie you will be depressed by rejection from people who don’t see beyond what you have to show. You will be frustrated because many don’t see what you see. Yes, most people actually don’t see beyond what’s before them reason we don’t have many Mulwanas,Steve Jobs.
The reality of humans is we want to live in the now and yet ideation is about the future. Very few have the ability to see beyond what’s happening around them now. So rather than go around trying to make them do so, spend that time working on your idea to build some tangible value. This not only makes your work easy for you but it puts you in a better bargaining position.
In 1994 when a family came back from abroad, they came back with the idea to start a mineral water company. Something they had seen abroad. They put their idea on paper and so excited they headed to one of the big banks to bankroll their idea only to be turned down. Ugandans don’t drink bottled water, they boil their own water at home they thought to themselves. So no was the answer. They decided to put together some resources from within themselves and start as small as they could.

A year later the bank realised they had made a huge mistake. They started following these guys begging to give them money. Don’t you want to expand? They kept inquiring. Like they say the rest is history. Rwenzori is the biggest bottled water brand in the region. In 2010 the company was finally sold for $18 million after years of doing great.

So before you go out looking for partners to work with, people to finance, you look at how to work with what you have. Sell what can raise you money if you have to. Sell that car, sell that land, sell that house. If you haven’t considered that then you don’t believe in your idea enough. Keep researching about it and revaluating it’s potential until your convinced you can put everything on the line for it, then do so.

When you build enough value for the eye to see then your work will have been cut out for you by more than half. Like I love to say, no one wants to enter an empty taxi or be the first in a taxi. Every one wants the taxi that’s waiting for only one or two passengers for it to leave. That’s why those touts seat in the taxi and keep getting out one by one as real passengers enter. Its because they understand this reality and decided to find a way to work around it.

Jaluum Herberts Luwizza is a Speaker,Writer, Columnist with the C.E.O Magazine and Contributor with the Nile Post.He is also a Business Consultant with YOUNG TREP East Africa’s No.1 Business Management and Consultancy firm that helps people start and grow profitable businesses.
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