When starting a business theres what we call the ideal and the real.Certain practices are ideal but may not be realistic in the start.

I will share with you a story. Theres a media company we were trying to start up about two years ago. We were hired as consultants on the project but unfortunately alot of our advise was not listened to. When the vision bearers of the idea started out they had this great amazing idea. A big picture of what they were trying to achieve or rather put up and as they saw it is how they wanted to put it up.

Having an idea is a great thing. Having a big dream is a nice thing but the reality in most cases is big dreams are implemented in small bits and gradually over time. So they hired a big place, furnished it, even hired workers and started paying them and feeding them before any content/product (to be sold) was ever generated, before the set up was fully done and they ended up with redundant workers on a payrole they in end failed to manage hence closing down with over 300M wasted.

Truth is, with business it’s nice to start small and grow. Its good to give yourself and the business time to grow unless you have alot of money to burn.But even thenbits not a wise thing to just waste money simply because you have it. Don’t hire workers you don’t need for example. Many people will hire like 10 staff then start looking for work for them to do instead of finding work first then hiring based on how the work comes in.This is literally putting the cart before the horse.
The more the work the more people you hire to help you with handling and satisfying clients. Dont hire alot of space you won’t need in the start just get enough space and keep expanding as sales increase. Just focus on the basics and any extra add ons should be spured by the increase in sales and increase clientel. You cant procure business growth, it has to be organic. A result of proper application
Synthetic business growth is not sustianable long term. Allowing the business to grow breeds self sustainability in the business.
Jaluum Herberts Luwizza is a Speaker,Writer, Columnist with the C.E.O Magazine and Contributor with the Nile Post.He is also a Business Consultant with YOUNG TREP East Africa’s No.1 Business Management and Consultancy firm that helps people start and grow profitable businesses.
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