I was telling a friend about Gaaga buses. How they entered the trasport business with one of the best bus services ever witnessed in the sector.
I still recall the Gaaga experience, the buses were always all new. The drivers wore like aeroplane captains/pilots. There were baskets for dumping rubbish and you’d be given black polythen bags to put your rubbish in. When the bus had a stop over, people were allowed to get what to eat and ease themselves and on return you were given warm water and the big Geisha soap to wash your hands.

Unlike most buses of the time, Gaaga didn’t allow chicken, fish and heavy luggage in the bus. The path ways were clear and you’d easily stretch or move around in the bus. For us who used Gaaga buses then and now see a big change (for the worst) the bus company has undergone.There rampant complaints of the buses breaking down on journies and today we were surprised they had no bus from Nebbi to Kampala because the guys in Kampala didn’t send a bus the previous night.”We had no customers coming from Kampala so the bus didnt travel” was the reason. We had to find other means to send our package.

Gaaga is an example of many businesses that start with a lot of vigour only for the vigour to die out along the way. I’ve seen it with many businesses in this country. Rather than keep improving they just keep dropping further and further from their own start up line. It’s like people want to put in their money once and keep reaping till the business comes to its knees. Many start with lots of passion, energy and drive only for this to gradually keep reducing till it’s at zero level.
This is one of the reasons it’s advisable that at some point the founder of the business gives way for new energy to continue spuring the business on since it’s natural that with time our passion and drive keeps detoriating. It’s also important to know from the start that investment in a business is not a one off thing. You can’t say, now that I’ve invested my 10M or 100M I will not invest any more. It’s not good to get comfortble with what you’ve done as every competitor that comes in will seek to out do you hence setting a new standard you have to get to.
The best thing is to keep raising the bar for your self. If you sarted a resturant and bought plates of 30k in the start, then don’t replace them with the ones of 5k when they break. Go for those very plates or better still get better ones of 40k.
Jaluum Herberts Luwizza is a Speaker,Writer, Columnist with the C.E.O Magazine and Contributor with the Nile Post.He is also a Business Consultant with YOUNG TREP East Africa’s No.1 Business Management and Consultancy firm that helps people start and grow profitable businesses.
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