An organised venture makes it easy to run and sustain over time.


  • How do you hire/recruit employees ?
  • What do you look for in an employee ?
  • What tasks are available in your venture ?
  • How do you facilitate employees ?
  • How do you build their capacity ?
  • How often do you appraise employee performance ?
  • When and how do you retain or fire employees ?


  • Who are your customers ?
  • What categories of customers do you serve ?
  • What category makes you the most money ?
  • What category makes you the least money ?
  • What measures are in place to generate more money from each category of customers ?
  • Must you serve all categories you currently serve ?
  • How must your customers be handled at all times ?
  • How must feedback be received and responded to ?


  • How do you source for suppliers?
  • How many suppliers serve you ?
  • What kind of suppliers do you deal with ?
  • What terms do you look out for ?
  • How many of your competitors do they serve as well ?
  • Under what terms do they serve your competitors ?


  • What products/services do you offer ?
  • Does everyone know all your products and services ?
  • What products/services do you take pride in ?
  • What standards must be upheld in your products and services ?
  • Which products/services must you avail more to the customers ?
  • What new innovations are you working on ?
  • How do your products and services compare to those of your competitors ?
  • What other products/services can be used as substitutes to what you are offering ?


  • How do customers access your products/services ?
  • How do you get your products/services to customers ?
  • How easily do you get to your customers ?
  • Describe the various distribution channels you use to deliver your products and services.
  • What percentage of total revenue does each contribute ?
  • Should you probably try out other channels ?


  • How do you determine prices for your products and services ?
  • Are they comparable to competitor prices ?
  • What are the sector average prices ?
  • Do these prices generate adequate revenue for you or should they be adjusted ?
  • Prices must be right for you to make adequate money but remain affordable to target customers.

Jaluum Herberts Luwizza is a Speaker,Writer, Columnist with the C.E.O Magazine and Contributor with the Nile Post.He is also a Business Consultant with YOUNG TREP East Africa’s No.1 Business Management and Consultancy firm that helps people start and grow profitable businesses.
0700155232 | 0787555919 | whatsapp 0716223986.